I am a reporter, editor, and social media strategist based in New York City. Here are some of the hats that I wear:
As a reporter, I have built a fluency in decoding international affairs, the geopolitics of climate change, and foreign policy for general-interest audiences. I founded and write Frame's weekly flagship newsletter, The Detour, which is sent to 25,000+ readers across 48 U.S. states and 69 countries.
As an editor, I usually begin every collaboration with a simple question: "What are you dying to write?" This sets the foundation for my affirming and creative approach to bringing out each contributor's best work.
Currently, I serve as the Senior Editor of More to Her Story. Previously, as Managing Editor at Frame Media, I transformed the newsroom's editorial mission through data-driven strategy and cutting-edge news product innovations, focusing on underreported feature stories that resonated with Gen-Z and young Millennial readers.
During my first three months at Frame, I tripled its contributor network, built relationships with experienced journalists across six continents, and developed a robust editorial calendar with a six-month lead of weekly medium- and longform stories.
Currently, I serve as the Senior Editor of More to Her Story. Previously, as Managing Editor at Frame Media, I transformed the newsroom's editorial mission through data-driven strategy and cutting-edge news product innovations, focusing on underreported feature stories that resonated with Gen-Z and young Millennial readers.
During my first three months at Frame, I tripled its contributor network, built relationships with experienced journalists across six continents, and developed a robust editorial calendar with a six-month lead of weekly medium- and longform stories.
As an award-winning social media strategist for news publications and brands, I bring stories to life through creative multimedia and data-driven engagement. Think of me as a digital Swiss Army knife – equally comfortable crafting bespoke content as I am diving into analytics to grow audiences for news publications and brands. I've put these skills to work in some exciting ways: I led the full social media relaunch of Frame, an independent news startup, and built Foreign Policy's social storytelling operation and brand from the ground up. This work led to me being nominated for the Association of Magazine Media's NEXT Award for journalists under 30. I was also one of the first social media editors to win the Baltimore-Washington News Guild's Front Page Award for visual storytelling on Instagram Stories.
I'm equally at home creating eye-catching visuals in Figma and Canva, editing dynamic videos in Adobe Premiere and CapCut, diving into metrics with Google Analytics and ChartBeat, optimizing content for SEO, and maintaining strict journalistic standards and ethics. It's this mix of creative flair and technical know-how that helps me craft stories that that reach and resonate with audiences .
As a public speaker, podcast guest, and guest lecturer, I can help your listeners, audiences, or students better understand social media strategy for newsrooms, emerging storytelling formats in the social media world and new-media landscape, the tension between geopolitics and climate change (especially amid climate disasters like wildfires), how to use emerging storytelling forms to make engaging explanatory journalism, and how to capture/convert new & young audiences as a legacy brand.
As a public speaker, podcast guest, and guest lecturer, I can help your listeners, audiences, or students better understand social media strategy for newsrooms, emerging storytelling formats in the social media world and new-media landscape, the tension between geopolitics and climate change (especially amid climate disasters like wildfires), how to use emerging storytelling forms to make engaging explanatory journalism, and how to capture/convert new & young audiences as a legacy brand.
As a self-proclaimed "professional curious person" who is constantly adding new tools to her Swiss Army knife, I hold a Master's degree in Journalism & Digital Storytelling from American University, am the recipient of the Gridiron Club and Foundation Grant, am a professional videographer and photographer honing documentary styles and portraiture, and am even a background actor for film and TV from time to time. (I am in New York City, after all!)
Prior to FP, I was a digital producer at American University and a contract videographer at the World Bank. In these capacities, I oversaw all aspects of social media growth & strategy, editorial execution, and bespoke multimedia content for AU's multiple alternative study and professional development programs while concurrently writing, producing, and editing compelling video content highlighting the World Bank's financial management sector.
Let's Get In Touch
For partnerships and inquiries, connect with me at kellyruthkimball@gmail.com